This Cow Shōfuku Eto (招福干支) titled 斗魂之丑 (“Fighting Spirit of the Ox”) from Hie Jinja (日枝神社) is a powerful New Year talisman embodying perseverance, strength, and unwavering determination. Rendered in a striking vermilion red, the ox stands low and forward-facing, its compact body conveying quiet resolve and grounded energy.
The figure’s golden horns and braided gold cord accentuate its ceremonial presence. The vivid red symbolizes protection and vitality, traditionally believed to ward off misfortune and invite auspicious beginnings. The title 斗魂 (tōkon), meaning “fighting spirit,” emphasizes the ox’s cultural association with diligence, endurance, and steady progress—virtues admired in both personal and professional pursuits.
This Shōfuku Eto reflects the spiritual heritage of Hie Shrine. As one of Tokyo’s prominent Shinto shrines, Hie Shrine is long associated with protection, prosperity, and success. This zodiac ox serves not only as a seasonal ornament for the New Year but as a symbolic guardian, encouraging resilience and steadfast effort throughout the year ahead.
